2022
Local Character Tourism Promotion
Creating a new brand just for Taiwan tourism – Island Progress.
Can exploring Taiwan be more fashionable? Younger? More refined? The answer is definitely yes!
"Island Progress" is used as a brand narrative to open up another possibility for Taiwanese tourism. Little “T,” its anthropomorphic brand symbol, is an exclamation mark full of energy, youth, and explorations of Taiwan!
By working with the Development of Taiwan Tourism Association (DTTA) and employing online-merge-offline (OMO) integration in planning strategy, we have brought more than ten online travel experience platforms and operators together to create new ways of traveling in Taiwan focused on young people. We created more than 10 unexpected and fun Taiwan routes through this project; At the same time, we invited the public to share their own experiences of traveling in Taiwan to become the best travel experience planners in Taiwan. Through fun competitions, we created classic new routes in Taiwan together and launched them in "Island Progress" games in the Songyan Culture Park. Through fun experiences, visitors experience the infinite charm of Taiwan!