2023
Taiwan Tourism Administration International Tourism Lottery Airport Plan
An exclusive plan to attract international visitors to Taiwan. "Taiwan, The Lucky Land!"
In order to encourage international tourists to journey to Taiwan, the Ministry of Transportation and Communications, Tourism Administration specially created exclusive promotional events at major airports and terminals. This project began with the name, "Taiwan, the lucky land," and extending to strategies for welcoming guests at the doors to the country. We combined culture and festive customs of the island to symbolize happiness falling from the sky at the starting point of visitors' journeys. We incorporated Taiwan's various tourism activities and completely covered the ceiling, floors, and walls with staggered hot air balloon window patterns, gold coins, and red turtle cakes in dynamic decorations high and low. Travelers were given an unforgettable memory of the unique charm of Taiwan, allowing them to experience the beauty of the island and endless good luck.