2022
Formosa Express: Disney-Themed Sightseeing Train's New Look Unveiled at Press Conference

Creating a dreamlike press conference!
Taiwan Railway Corporation and EZ Travel employed Disney's Centennial Celebration as a theme.
A train with a highly popular Disney theme.

The Taiwan Railway Corporation combined Disney style and features to create a carnival-like celebration atmosphere on the platform of Nangang Station, giving the attending guests an immersive experience diverging from ordinary press conferences as soon as they entered. Professional teams from Shanghai Disney and Broadway were invited to create a tailor-made opening live performance of Disney's classic suites, setting the exhibition's unique theme and generating enthusiasm in the entire audience.

The strong topic and thematic atmosphere brought attention from TV, Internet, and print media. The train and press conference generated more than 70 media and blogger reports, more than 193 media exposures, and a high level of inquiries, once again driving a wave of domestic and international railway tourism.