2024 Mini Cultural Trips in Taipei Promotion and Marketing

Building on the core spirit of the 2023 Taipei Cultural Excursion "WALK INTO," this project explores an additional 100 cultural destinations. It draws touristic value from the everyday to create a three-dimensional marketing experience, making daily life into a travel destination.

A two-way dialogue strategy of marketing brings the international to the local. We leverage the internet presence of celebrities and key opinion leaders, while integrating experiential insights and feedback to enhance brand recognition and popularity for Mini Cultural Trips in Taipei. Our approach fosters emotional connections and enriches the overall experiential value. So, we invited Japanese photographer Kengo Kobayashi, Korean opinion leader Su-ji Lee, and Tina of Taipei Eats to lead guests through never-experienced scenes of Taipei lifestyles through camera and video. Mariko Okubo also returned to visit new cultural spots, as did JIN TONG and Taco, who went deep into the stories of cultural destinations through their knowledge of local history.

We also created a heartwarming interactive photography exhibition, presented in episodic form, to convey the concept of life as sightseeing. Our small adventure at the Songshan Cultural and Creative Park Fire Extinguisher demonstrated that even in ordinary life, life is full of surprises. By integrating the popularity of online communities and creating physical photography exhibitions, we employed diverse methods that showcased the different personalities of the Mini Cultural Trips, so every explorer can feel the deep charm and vitality of the city in through its everyday scenes.